Macdonald-Kelce Library: Marketing: Market Research Reports

Market Research Reports

Market research reports contain industry information, demographic data, and an analysis of a market. The contents of the resources below vary, so start with the one that seems most appropriate to your area of research.

2024 Worldwide Marketing & Research & Public Opinion Polling Industry Report
the report features 2024 current and 2025 forecast estimates on the size of the industry (sales, establishments, employment) for the largest 40 world countries. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including market research, market analysis, educational research, consumer surveying, business research, and economic research.

Consumer Trends Report 2025
This report aims to identify the key consumer trends of 2025 and provides fact-based insights on a broad range of topics such as shopping and AI usage, consumer loyalty patterns, wellness in all its forms, and the ever-changing role of influencers.