Macdonald-Kelce Library Blog

SBRnet (Sports Business Research Network

SBRnet (Sports Business Research Network) and the Sports Market Analytics Platform offer one of the most comprehensive collections of sports business intelligence available. The platform combines syndicated, proprietary, and custom research to deliver deep insights into both fan markets and sports participation trends, while also tracking sales of sporting goods, footwear, apparel, and equipment. Covering 19 professional, college, and minor league sports, SBRnet provides data-driven perspectives on fan behaviors, venues, sponsorships, brand preferences, and consumer spending patterns.

Widely adopted in higher education, SBRnet serves as an essential teaching tool for sports management, marketing, and business programs at more than 260 universities nationwide. Beyond academia, the service is also a trusted resource for leagues, teams, brands, and sponsorship agencies, making it a valuable hub for strategic planning in the evolving world of sports business and analytics.

Tutorials
Classroom Trainings

Marketing Research and Sports Neil Schwartz, President of SBRnet, presented to Dr. Ashley Gardner's Marketing Research and Sports class on the importance of storytelling using research data in the sports industry. He discussed various aspects of sports fandom, including trends in different leagues, live attendance, and viewing preferences, while emphasizing the value of data-driven strategies in making business decisions. Neil also introduced his company's website and resources, encouraging students to explore further and consider careers in sports data analytics.

SBRnet Joins the Hult Executive MBA Class Professor Patrick Lynch invited SBRnet's own Neil Schwartz to speak to his Executive MBA class. During the class, Neil focused on the importance of using data as a critical element in the problem-solving matrix. Neil also spent a considerable amount of time discussing many of the recent changes in the sports business with some of the best and brightest that are a part of this group of working Execs.