DemographicsNow is part of the Gale Databases collection. When you click on the Gale Databases link below you'll see several additional databases, including DemographicsNow.
Within this database one can find company information about business plans, sales data, employment figures, reports, statistics and market outlooks.
The most important, freely-accessible source of demographic information in the United States resides with the United States Census Bureau.
Sometimes the census.gov site can be a little challenging to navigate, especially if you don't find the information you're looking for after a quick search or two. While an amazingly rich resource, this is a place where watching the tutorials can be a tremendous help.
Macdonald-Kelce Library - The University of Tampa - 401 W. Kennedy Blvd. - Tampa, FL 33606 - 813 257-3056 - library@ut.edu - Accessibility