MACDONALD-KELCE LIBRARY
Communication is one of the top five majors at the University of Tampa and is the largest and fastest-growing department on campus. This Research Guide is a tool to get you started and provides some basic information regarding the field of communication for both undergraduate and graduates.
* learn about the areas of study in the field of communication at UTampa
* find books and media
* search for articles
* watch films
* find speeches and debates
* check out recommended websites
* learn about major news sources
* explore professional organizations
* get extra help
Here at UTampa the Department of Communication is part of the College of Arts and Letters. Bachelor degrees in Communication are a versatile blend of theory and practice. The communication department features the flexibility, guidance and experiences for successful career development. Research and critical studies provide contexts for practicum work and foundations for graduate school.
Bachelor of Arts in Advertising and Public Relations (interdisciplinary) - Prepares students for professional and academic opportunities in strategic communication. Core courses provide foundations in advertising and marketing, public relations, journalism, culture and society, visual aesthetics, writing, design, production, and strategic problem-solving. Students learn to produce creative solutions to real-world problems working both individually and collaboratively.
Bachelor of Arts in Communication and Media Studies - An umbrella program that allows students the most breadth of all the communication programs. After completing core courses, students choose from a wide range of electives to complete their program of study. Communication majors have entered careers in sales and marketing, advertising, public relations, and broadcast journalism, or pursued graduate programs in law, business, media arts, or other fields.
Bachelor of Arts in Journalism - Provides students with a wide array of news writing, reporting, editing and multimedia skills and an understanding of journalism history, ethics and legal principles.
M.A. in Professional Communication - This flexible, multidisciplinary degree is designed for students from diverse backgrounds, including advertising and public relations, corporate communications, human resources, logistics, government, media, marketing, nonprofit management and more.
M.A. in Social and Emerging Media - This program blends technology and creativity as it prepares students to develop compelling media projects, build sophisticated social media strategies and engage effectively with audiences. Topics of study include digital storytelling, visual design, audio-video production, audience and user experience research, media strategy and more.
4+1 M.S. in Instructional Design and Technology - Communication majors have the unique option to enroll in UTampa’s M.S. in Instructional Design and Technology program. In an accelerated 4+1 format, students may take two graduate-level classes during their senior year and then complete the M.S. program in just one additional year of study.
Communication majors have entered careers in sales and marketing, advertising, public relations, and broadcast journalism, or pursued graduate programs in law, business, media arts, or other fields.
Macdonald-Kelce Library - The University of Tampa - 401 W. Kennedy Blvd. - Tampa, FL 33606 - 813 257-3056 - library@ut.edu - Accessibility
