Country Studies & Intercultural Communication

The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too.

More than a decade after establishing itself as the number-one book on international business etiquette, Kiss, Bow, or Shake Hands has been fully revised to reflect the profound global transformation that has occurred since its debut.

How often has an American or European businessman been astonished to have his Mexican or Brazilian counterpart break off discussions without explanation and refuse to return his calls? This book helps non-Latin American businessmen or MBA students address the region. If you want to study or work in Latin America this is a must read.