The University of Tampa Macdonald-Kelce Library

Institutional Repository UoTIR

A guide to get you started on formatting and submitting your completed papers to the University of Tampa's Institutional Repository

Master of Arts in Social and Emerging Media

The Master of Arts in Social and Emerging Media (MASEM) program introduces students to state-of-the-art research methods, strategies, production, and practices for social and emerging media.

Students will learn to plan, research, write, produce, and distribute professional media for multiple platforms and to do so strategically. Specific areas of study include emerging media technologies, digital storytelling, visual design, audio-video production, user experience production, audience and user experience research, media strategy and analytics, project management, and emerging media policy, law, and regulation. The program blends technological expertise with the creative arts and promotes peer engagement and faculty mentoring.

Students will learn to approach media creatively and strategically, to understand and to respond effectively to media audiences, and to engage users through compelling storytelling, arresting visual design, and adept implementation of the latest interactive technologies. This program will prepare students for work in a variety of fields that value strong written and visual communication skills, professional training in audio and video production, an understanding of new and emerging media platforms, technical savvy, training in research and data analysis, collaboration and team work, critical thinking, and creative problem-solving.

Capstone Project

The capstone experience is the final course for the Master of Arts in Social and Emerging Media, and it culminates in a project that demonstrates the student’s expertise in the field. The capstone experience is largely independent, and students will plan and produce a project under the supervision of a faculty member. Students who choose to do so have the opportunity to coordinate work on their projects with a nonprofit organization or a business in the Tampa Bay area.

The capstone project provides students the opportunity to develop a professional research project, a media project, or a scholarly thesis within their field of study, and work individually with a capstone advisor. Students are required to submit this final project to the UoTIR.

Further Resources for Communication Research

Use the Communication Guide to find resources and services available to you from the Macdonald-Kelce Library. Discover how to find books in the catalog, locate journal articles in the databases, and more.

Faculty and Departmental Guidelines for Project Submission

For departments offering graduate programs that require or have an optional final project for graduation, the following process should be followed for preservation of the work in the UoTIR.


Please review this guide. We are happy to include any specific information from your department in the guide.


Departments should add the following language to the catalog description of curriculum and graduation requirements of the program:

After departmental approval, students are required to submit an electronic version of their thesis, dissertation, or final project to the Macdonald-Kelce Library for inclusion in the digital repository, which is accessible on the Internet.

Embargoes restricting access of full text to only the University of Tampa community may be selected for 1 or 2 years, before the work is released freely on the web through the repository. Students also have the option to release the work for immediate access worldwide.


Distribute this link to students, for the agreement form and submission of work.

Thank you for your support of preserving and disseminating the scholarly work of The University of Tampa’s undergraduate and graduate programs. This not only shares our scholarship with the world at large, but helps to create stronger connections with our alumni and potential students. Please contact with any questions or feedback.

Student Submission Link

If you have any trouble using the form above, please trying changing browsers or use this link.

This is your agreement form to upload your final approved project to UoTIR.

Macdonald-Kelce Library - The University of Tampa - 401 W. Kennedy Blvd. - Tampa, FL 33606 - 813 257-3056 - - Accessibility